The MGL2390 Story
From a single branded tee to a global creative studio — this is how MGL2390 Studios happened.
What started as a passion for craft in October 2020 became one of the most versatile creative production studios in the world. DR LAAK and the MGL2390 Studios team produce custom merchandise, build software, develop websites, run brand campaigns and educate the next generation of creators — all under one roof.
The Idea That Started Everything
DR LAAK picked up a needle, thread and a blank tee in October 2020 and asked a simple question: what if a brand could wear its story? That question became MGL2390 Studios — a creative production company born in the middle of a global pandemic, when the world was forced to slow down and creators were forced to think bigger.
First Custom Tees for Golf Life Metals
The first production run: a custom branded T-shirt collection for Golf Life Metals — the copper golf ball marker brand that would become MGL2390 Studios' flagship product partner. Each tee was hand-finished and branded with the iconic MGL skull logo. Golfers loved them. The demand was immediate.
First Copper Ball Markers Off the Press
Inspired by the reception of the branded tees, DR LAAK introduced custom copper golf ball markers to the MGL2390 product line. Hand-stamped. Made to order. Completely unique. Within weeks, the markers were finding their way into the pockets of golfers across California and beyond — each one carrying a name, a story, a moment.
First Corporate Merch Order
MGL2390 Studios landed its first corporate branded merchandise order — a full package of custom polo shirts, caps and ball markers for a California-based golf hospitality company. The order proved that the studio could deliver at scale without sacrificing the craft that made every piece special.
Custom Merch Goes National
Word spread quickly. Brands across the United States began reaching out to MGL2390 Studios for custom branded merchandise — from boutique golf shops to national tournament organizers. The studio expanded its product line to include custom golf towels, branded bags and premium gift sets.
First International Merch Shipment
MGL2390 Studios shipped its first international merchandise order — a custom branded collection delivered to a golf brand in the United Kingdom. The studio established its international shipping infrastructure, partnering with logistics providers to deliver to any country in the world within competitive turnaround times.
The DRLAAK Designer Tool — Concept Born
DR LAAK identified a problem that every custom merch producer faces: the gap between what a customer imagines and what ends up in production. He began building a solution — a real-time web-based design canvas that would let customers design their own products, see live pricing and submit production-ready orders without a single email.
Software Division Launched
MGL2390 Studios officially launched its software division — expanding from physical merchandise production into digital product development. The team began building custom apps, brand platforms and web tools for clients across multiple industries. The philosophy was simple: if a brand needs a digital tool, MGL2390 Studios can build it.
First Custom App Delivered
MGL2390 Studios delivered its first custom software application to a brand client — a fully branded product management and customer experience platform built from scratch. The project demonstrated that the studio's creative capabilities extended far beyond physical products into enterprise-grade software development.
DRLAAK Designer Tool — Beta Launch
The DRLAAK Designer Tool went into beta testing — a WordPress plugin that puts a real-time design canvas directly on any business website. Customers could now design custom products, see live pricing and place orders without leaving the brand's site. Early beta clients reported a dramatic reduction in order revisions and customer service enquiries.
MGL2390 Studios Goes Global
With an established international shipping infrastructure, a growing software division and a product line spanning hundreds of customizable items, MGL2390 Studios officially positioned itself as a global creative production studio. Clients from North America, Europe, Africa, Asia and Australia were placing orders every week.
12-Month Brand Campaign Service Launched
MGL2390 Studios launched its full-service digital marketing division — offering brands a complete 12-month social media strategy, content creation, graphic design, paid advertising and performance reporting service. Brands could now get their products made AND their brand marketed — all under one roof.
MGL2390 WPTheme — Development Begins
DR LAAK commissioned the development of the MGL2390 WPTheme — a premium WordPress theme built specifically for custom merchandise brands, creative studios and product-based businesses. The theme would come with something no other theme provider offered: a free website build from MGL2390 Studios for every theme purchaser.
DRLAAK Designer Tool — Public Release
The DRLAAK Designer Tool was officially released to the public as a WordPress plugin — available for any brand to license and install on their website. The tool allows customers to design custom products in real time, see live pricing calculated automatically and submit production-ready orders directly. It represents a fundamental shift in how custom merch brands take orders.
Featured at the Accra Fashion Week 2024
MGL2390 Studios was featured at the Accra Fashion Week in Ghana — showcasing a custom branded T-shirt collection that combined West African design influences with the studio's signature craftsmanship. The collection attracted significant attention from the African fashion and lifestyle brand community, opening new relationships across the continent.
LAAK Richard Media School Partnership
DR LAAK formalized the partnership between MGL2390 Studios and the LAAK Richard Media School of Media and Creative Arts in Ghana — creating a learn-and-earn scholarship program where students gain real production skills by working on live MGL2390 Studios client orders. The program places digital education directly in the hands of African youth.
MGL2390 WPTheme — Public Launch
The MGL2390 WPTheme was officially launched to the market — a premium WordPress theme with a complete admin dashboard, product showcase pages, a brand history timeline, blog sections, WooCommerce integration and DRLAAK Designer Tool compatibility built in. Every purchase includes a free website build from MGL2390 Studios.
Accra Fashion Week 2025 — MGL2390 Studios Returns
MGL2390 Studios returned to the Accra Fashion Week in 2025 with an expanded collection — featuring custom branded Golf Life Metals tees, premium polo shirts and a curated capsule collection produced entirely in-house. The studio's presence at one of Africa's most prestigious fashion events cemented its position as a premium creative production brand with genuine global reach.
1,000+ Custom Merch Orders Shipped Worldwide
MGL2390 Studios crossed the milestone of 1,000 custom merchandise orders shipped to clients in more than 30 countries. From a single branded tee in October 2020 to a global production operation delivering custom ball markers, apparel, accessories, software and marketing services — the studio had become exactly what DR LAAK imagined it could be.
The Story Continues
MGL2390 Studios continues to grow — adding new products, new clients, new software tools and new services every month. The studio ships worldwide, builds websites, launches apps, produces merch, runs brand campaigns and educates the next generation of creative professionals. Every chapter of this story began with one question: what if a brand could wear its story? The answer is still being written.
